How does it work?
After receiving the kit, each winner will register their four unique postcard numbers on the SoulKu website by clicking on the “Activate Your Kit” icon. They will be directed to leave a message on the community blog for those friends or strangers who will eventually find their cards.
After the easy initial set-up, the winners will then send their cards out into the world.
When a card is found, the recipient is instructed to visit the SoulKu website and click on the “Found a Card” icon to enter their unique card number. This will link them to the community blog and the original owner of the card. When the card's finder posts to the blog, an e-mail is sent to the original owner and the two can now anonymously converse back and forth about the experience. But it doesn't stop there...
Pass it on!
After the finder of the card comments on the community blog, the card is now also registered to their e-mail address and can be passed on to others. An entire global community can be built around one card of inspiration passed from friend to friend or stranger to stranger.